Issues   /  Vol 73 (Jan 2023 - Mar 2023)   /  Article

BENEFITS AND CHALLENGES IN THE FIELD OF E-COMMERCE ACTIVITIES IN AN EMERGING ECONOMY

Research Paper

PDF

Keyword :-
Electronic commerce, Information and Communication Technology, Consumer Satisfaction, Business

Author 1 :- Gagan Nagpal ( Research Scholar )
Author 2 :- Dr. Devesh Kumar ( Assistant Professor )

In an emerging economy, information and communication technology has played a significant part in the growth of financial markets as well as the way it conducts business. In order to reduce fraudulent activities, e-commerce security must be prioritized, as smart mobile services and the internet are increasingly being used as new distribution channels for corporate transactions and international trade. The development of information and communication technology (ICT) has resulted in significant change in many aspects of people's daily lives, including but not limited to: E-commerce offers numerous advantages that increase customer satisfaction as a result of the user's comfort in any area, and it allows the business to gain a competitive advantage over its competitors. According to this study, there will be some difficulties in an expanding economy.